PRIMO ride-on toys blend iconic Italian design with exceptional craftsmanship, resulting in a timeless scooter. Ideal for toddlers up to 5 years old, PRIMO makes for a perfect gift for both boys and girls. As a design piece, PRIMO seamlessly fits into any stylish living space. With its classic design, PRIMO holds value as a collectible for enthusiasts of classic vehicles.
Recognized for excellence, PRIMO was honoured with the esteemed 'Best Toy 2019' award by the ASTRA.
Furthermore, PRIMO has been nominated for the 2021 TOTY award, often referred to as the 'OSCAR' of toys.